The hydroponic hops market is gaining traction, driven by rising demand for craft beer and innovative approaches by companies like Spain’s Ekonoke. Our latest briefing paper delves into the dynamics and economics of this emerging market. It offers insights into the benefits and challenges faced by hydroponic hops growers.

Benefits of Hydroponic Hops

Hydroponic hops cultivation offers numerous advantages over traditional farming methods. One of the primary benefits is the ability to control the growing environment, leading to consistent quality and higher yields. By utilizing CEA systems, growers can achieve up to four harvests per year, vs. one in traditional hops farming. This method also significantly reduces water usage, making it a more sustainable option. The elimination of pesticides and the ability to fine-tune nutrient delivery further enhance the quality and environmental benefits of hydroponic hops.

Challenges of Hydroponic Hops

Despite its advantages, hydroponic hops cultivation is not without its challenges. Hydroponic growers must tackle the major hurdle of the high initial investment required for setting up CEA systems. These systems involve substantial costs for infrastructure, technology, and ongoing operational expenses. Additionally, managing a controlled environment requires technical expertise and continuous monitoring to ensure optimal growing conditions. Farmers face the challenge of market acceptance of hydroponically grown hops, as traditional growers and brewers may be hesitant to adopt new methods.

Economics of Hydroponic Hops

Initial setup costs, operational expenses, and market demand for craft beer influence hydroponic hops’ economics. The value of the global hops market was approximately USD 8.1 billion in 2023. The market is expected to grow to USD 11.2 billion by 2028, given the increasing popularity of craft beer. This growing demand presents a lucrative opportunity for hydroponic hops growers. High costs associated with hydroponic systems must be weighed against the potential for increased yields and higher quality produce. Companies like Ekonoke have secured substantial funding from investors such as Clave Capital, so they can scale their operations and expand production facilities.

We highlight TotalGrow Lights, a Contain vendor, in the briefing paper for their role in supporting the hydroponic hops industry with advanced lighting solutions that enhance growth and productivity.

For a detailed analysis of the hydroponic hops market, download the full briefing paper by logging into the Contain site.